M&C SAATCHI TO CARRY OUT
AMACI’S REBRANDING PROJECT
THANKS TO THE FONDAZIONE ITALIA PATRIA DELLA BELLEZZA, AMACI WAS SELECTED AMONG 140 PARTICIPATING PROJECTS
Following our participation in the 2022 call for strategic communication and branding for cultural and territorial promotion projects — a funding programme run by the Fondazione Italia Patria della Bellezza aimed at projects and activities promoting beauty in Italy, in which 140 entities took part — we are delighted to announce that the company M&C Saatchi will carry out the Association’s rebranding project!
M&C Saatchi was founded in the mid-1990s by the Saatchi brothers, Maurice and Charles (M&C).
It soon became an independent network, a kind of confederation with local partners in every country in which the name operates. In Italy, it was opened ten years ago by five partners: Carlo Noseda, Silvio Meazza, Jonathan Grundy, Vincenzo Gasbarro and Luca Scotto di Carlo. The approach has been hybrid from the outset: a strong digital component combined with on-the-ground events, known as Reality Advertising, which turn advertising campaigns into fully fledged installations around the city.
AMACI would like to extend its heartfelt thanks to M&C Saatchi for this opportunity, and wishes for a fruitful collaboration ahead!
