{"id":1532,"date":"2022-07-27T10:57:15","date_gmt":"2022-07-27T10:57:15","guid":{"rendered":"http:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/"},"modified":"2026-09-16T16:11:23","modified_gmt":"2026-09-16T16:11:23","slug":"sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci","status":"publish","type":"post","link":"https:\/\/amaci.org\/en\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/","title":{"rendered":"M&C SAATCHI to carry out AMACI’s rebranding project"},"content":{"rendered":"

M&C SAATCHI TO CARRY OUT<\/strong>
\nAMACI’S REBRANDING PROJECT<\/strong><\/p>\n

THANKS TO THE FONDAZIONE ITALIA PATRIA DELLA BELLEZZA, AMACI WAS SELECTED AMONG 140 PARTICIPATING PROJECTS<\/strong><\/p>\n

Following our participation in the 2022 call for strategic communication and branding for cultural and territorial promotion projects \u2014 a funding programme run by the Fondazione Italia Patria della Bellezza aimed at projects and activities promoting beauty in Italy, in which 140 entities took part \u2014 we are delighted to announce that the company M&C Saatchi will carry out the Association’s rebranding project!<\/p>\n

M&C Saatchi was founded in the mid-1990s by the Saatchi brothers, Maurice and Charles (M&C).<\/p>\n

It soon became an independent network, a kind of confederation with local partners in every country in which the name operates. In Italy, it was opened ten years ago by five partners: Carlo Noseda, Silvio Meazza, Jonathan Grundy, Vincenzo Gasbarro and Luca Scotto di Carlo. The approach has been hybrid from the outset: a strong digital component combined with on-the-ground events, known as Reality Advertising, which turn advertising campaigns into fully fledged installations around the city.<\/p>\n

AMACI would like to extend its heartfelt thanks to M&C Saatchi for this opportunity, and wishes for a fruitful collaboration ahead!<\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to Fondazione Italia Patria della Bellezza, AMACI was selected among 140 participating projects.<\/p>\n","protected":false},"author":13,"featured_media":1138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":[],"yoast_head":"\nM&C SAATCHI to carry out AMACI's rebranding project - AMACI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&C SAATCHI to carry out AMACI's rebranding project - AMACI\" \/>\n<meta property=\"og:description\" content=\"Thanks to Fondazione Italia Patria della Bellezza, AMACI was selected among 140 participating projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/\" \/>\n<meta property=\"og:site_name\" content=\"AMACI\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T10:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T16:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amaci.org\/wp-content\/uploads\/2026\/08\/Selezione-MC-SAATCHI.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"2103\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GDC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GDC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/\"},\"author\":{\"name\":\"GDC\",\"@id\":\"https:\\\/\\\/amaci.org\\\/#\\\/schema\\\/person\\\/cabc1b542a1aed0f72503e4da9edb22b\"},\"headline\":\"M&C SAATCHI to carry out AMACI’s rebranding project\",\"datePublished\":\"2022-07-27T10:57:15+00:00\",\"dateModified\":\"2026-09-16T16:11:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/\"},\"wordCount\":216,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amaci.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Selezione-MC-SAATCHI.jpeg\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/\",\"url\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/\",\"name\":\"M&C SAATCHI to carry out AMACI's rebranding project - AMACI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amaci.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Selezione-MC-SAATCHI.jpeg\",\"datePublished\":\"2022-07-27T10:57:15+00:00\",\"dateModified\":\"2026-09-16T16:11:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/#\\\/schema\\\/person\\\/cabc1b542a1aed0f72503e4da9edb22b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#primaryimage\",\"url\":\"https:\\\/\\\/amaci.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Selezione-MC-SAATCHI.jpeg\",\"contentUrl\":\"https:\\\/\\\/amaci.org\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Selezione-MC-SAATCHI.jpeg\",\"width\":2500,\"height\":2103},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/amaci.org\\\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/amaci.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M&C SAATCHI to carry out AMACI’s rebranding project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/amaci.org\\\/#website\",\"url\":\"https:\\\/\\\/amaci.org\\\/\",\"name\":\"AMACI\",\"description\":\"Associazione dei Musei d'Arte Contemporanea Italiani\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/amaci.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/amaci.org\\\/#\\\/schema\\\/person\\\/cabc1b542a1aed0f72503e4da9edb22b\",\"name\":\"GDC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7f3cc0fea5840a4ae745c3631fd0893cd89ac1905b41ed43e1d3e44e403983f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7f3cc0fea5840a4ae745c3631fd0893cd89ac1905b41ed43e1d3e44e403983f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7f3cc0fea5840a4ae745c3631fd0893cd89ac1905b41ed43e1d3e44e403983f?s=96&d=mm&r=g\",\"caption\":\"GDC\"},\"url\":\"https:\\\/\\\/amaci.org\\\/en\\\/author\\\/gdc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M&C SAATCHI to carry out AMACI's rebranding project - AMACI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/","og_locale":"en_US","og_type":"article","og_title":"M&C SAATCHI to carry out AMACI's rebranding project - AMACI","og_description":"Thanks to Fondazione Italia Patria della Bellezza, AMACI was selected among 140 participating projects.","og_url":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/","og_site_name":"AMACI","article_published_time":"2022-07-27T10:57:15+00:00","article_modified_time":"2026-09-16T16:11:23+00:00","og_image":[{"width":2500,"height":2103,"url":"https:\/\/amaci.org\/wp-content\/uploads\/2026\/08\/Selezione-MC-SAATCHI.jpeg","type":"image\/jpeg"}],"author":"GDC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GDC","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#article","isPartOf":{"@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/"},"author":{"name":"GDC","@id":"https:\/\/amaci.org\/#\/schema\/person\/cabc1b542a1aed0f72503e4da9edb22b"},"headline":"M&C SAATCHI to carry out AMACI’s rebranding project","datePublished":"2022-07-27T10:57:15+00:00","dateModified":"2026-09-16T16:11:23+00:00","mainEntityOfPage":{"@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/"},"wordCount":216,"commentCount":0,"image":{"@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#primaryimage"},"thumbnailUrl":"https:\/\/amaci.org\/wp-content\/uploads\/2026\/08\/Selezione-MC-SAATCHI.jpeg","articleSection":["Senza categoria"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/","url":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/","name":"M&C SAATCHI to carry out AMACI's rebranding project - AMACI","isPartOf":{"@id":"https:\/\/amaci.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#primaryimage"},"image":{"@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#primaryimage"},"thumbnailUrl":"https:\/\/amaci.org\/wp-content\/uploads\/2026\/08\/Selezione-MC-SAATCHI.jpeg","datePublished":"2022-07-27T10:57:15+00:00","dateModified":"2026-09-16T16:11:23+00:00","author":{"@id":"https:\/\/amaci.org\/#\/schema\/person\/cabc1b542a1aed0f72503e4da9edb22b"},"breadcrumb":{"@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#primaryimage","url":"https:\/\/amaci.org\/wp-content\/uploads\/2026\/08\/Selezione-MC-SAATCHI.jpeg","contentUrl":"https:\/\/amaci.org\/wp-content\/uploads\/2026\/08\/Selezione-MC-SAATCHI.jpeg","width":2500,"height":2103},{"@type":"BreadcrumbList","@id":"https:\/\/amaci.org\/sara-mc-saatchi-a-relizzare-il-progetto-di-rebranding-amaci\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amaci.org\/en\/"},{"@type":"ListItem","position":2,"name":"M&C SAATCHI to carry out AMACI’s rebranding project"}]},{"@type":"WebSite","@id":"https:\/\/amaci.org\/#website","url":"https:\/\/amaci.org\/","name":"AMACI","description":"Associazione dei Musei d'Arte Contemporanea Italiani","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amaci.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/amaci.org\/#\/schema\/person\/cabc1b542a1aed0f72503e4da9edb22b","name":"GDC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c7f3cc0fea5840a4ae745c3631fd0893cd89ac1905b41ed43e1d3e44e403983f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7f3cc0fea5840a4ae745c3631fd0893cd89ac1905b41ed43e1d3e44e403983f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7f3cc0fea5840a4ae745c3631fd0893cd89ac1905b41ed43e1d3e44e403983f?s=96&d=mm&r=g","caption":"GDC"},"url":"https:\/\/amaci.org\/en\/author\/gdc\/"}]}},"_links":{"self":[{"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":2,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":1677,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/posts\/1532\/revisions\/1677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/media\/1138"}],"wp:attachment":[{"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amaci.org\/en\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}