{"id":1529,"date":"2022-10-14T10:52:02","date_gmt":"2022-10-14T10:52:02","guid":{"rendered":"http:\/\/amaci.org\/mc-saatchi-disegna-la-nuova-immagine-coordinata-amaci\/"},"modified":"2026-09-16T16:09:54","modified_gmt":"2026-09-16T16:09:54","slug":"mc-saatchi-disegna-la-nuova-immagine-coordinata-amaci","status":"publish","type":"post","link":"https:\/\/amaci.org\/en\/mc-saatchi-disegna-la-nuova-immagine-coordinata-amaci\/","title":{"rendered":"M&#038;C SAATCHI disegna la nuova immagine coordinata AMACI"},"content":{"rendered":"<p>The Eighteenth Day of Contemporary Art provides the occasion for AMACI to unveil its <strong>new brand identity<\/strong>: the rebranding was carried out by <strong>M&amp;C Saatchi<\/strong> through the 2022 call for strategic communication and branding for cultural and territorial promotion projects, a funding programme run by the <strong>Fondazione Italia Patria della Bellezza<\/strong>.<\/p>\n<p>At AMACI&#8217;s request, the agency drew inspiration from the rich variety of the 24 Museums that make up the Association, which, in their shared commitment to contemporary art, represent a wide range of museum institutions each with its own distinct identity.<\/p>\n<p>The new logo and visual identity are defined by transformation, movement and the use of colour. Central to this <strong>dynamic logo is the letter M: 24 Ms referencing the 24 museums<\/strong>, whose ever-changing presence reshapes the logo each time, triggering a <strong>continuous transformation<\/strong> that also involves the other letters, which rotate on their own axis, and the colour, which, starting from a rich and distinctive palette, creates new, customised combinations for each different initiative \u2014 once again underlining the dynamism of art and the variety of activities offered by AMACI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A series of &#8220;M&#8221;s to convey, through their shape, the rich variety of the 24 Museums that make up AMACI \u2014 an image that visually captures the plurality of the institutions that are part of it.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1529","post","type-post","status-publish","format-standard","hentry","category-senza-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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